{"id":168,"date":"2026-01-08T13:55:46","date_gmt":"2026-01-08T12:55:46","guid":{"rendered":"https:\/\/jr86.net\/?page_id=168"},"modified":"2026-09-28T16:07:38","modified_gmt":"2026-09-28T14:07:38","slug":"alphabet-t18","status":"publish","type":"page","link":"https:\/\/jr86.net\/index.php\/alphabet-t18\/","title":{"rendered":"L’\u00c9quipe"},"content":{"rendered":"\n
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En 2015, le Groupe Amaury M\u00e9dia a d\u00e9cid\u00e9 d\u2019harmoniser graphiquement tous les supports de la marque du m\u00e9dia sportif L\u2019\u00c9QUIPE. La mission consistait donc \u00e0 cr\u00e9er une identit\u00e9 de \u00ab marque unique \u00bb !<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Un syst\u00e8me graphique a \u00e9t\u00e9 \u00e9labor\u00e9 pour tous les supports. S\u2019inspirant de l\u2019embl\u00e9matique logo, qui a plus de 70 ans, un alphabet a \u00e9t\u00e9 dessin\u00e9. Une typographie d\u2019accompagnement a \u00e9galement \u00e9t\u00e9 choisie, ainsi qu\u2019une palette de couleurs commune et une forme embl\u00e9matique, caract\u00e9ris\u00e9e par un angle de 22,5\u00b0. <\/p>\n\n\n\n

Une fois que le journal L\u2019\u00c9QUIPE a pu annoncer \u00abfootball\u00bb de la m\u00eame mani\u00e8re que la cha\u00eene, le site, l\u2019application et le magazine, mon r\u00f4le a \u00e9volu\u00e9. Je devais d\u00e9sormais veiller \u00e0 ce que chacun respecte les r\u00e8gles du jeu graphique. Je proposais des solutions adapt\u00e9es en fonction des contraintes techniques de chaque support, qu\u2019il soit physique ou digital. Cette approche de \u00abmarque unique\u00bb s\u2019est r\u00e9v\u00e9l\u00e9e innovante et prolifique.<\/p>\n\n\n\n

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En 2015, le Groupe Amaury M\u00e9dia a d\u00e9cid\u00e9 d\u2019harmoniser graphiquement tous les supports de la marque du m\u00e9dia sportif L\u2019\u00c9QUIPE. La mission consistait donc \u00e0 cr\u00e9er une identit\u00e9 de \u00ab marque unique \u00bb ! Un syst\u00e8me graphique a \u00e9t\u00e9 \u00e9labor\u00e9 pour tous les supports. S\u2019inspirant de l\u2019embl\u00e9matique logo, qui a plus de 70 ans, un […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"projet","meta":{"footnotes":""},"class_list":["post-168","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jr86.net\/index.php\/wp-json\/wp\/v2\/pages\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jr86.net\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jr86.net\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jr86.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jr86.net\/index.php\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":7,"href":"https:\/\/jr86.net\/index.php\/wp-json\/wp\/v2\/pages\/168\/revisions"}],"predecessor-version":[{"id":399,"href":"https:\/\/jr86.net\/index.php\/wp-json\/wp\/v2\/pages\/168\/revisions\/399"}],"wp:attachment":[{"href":"https:\/\/jr86.net\/index.php\/wp-json\/wp\/v2\/media?parent=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}